New Look, Same Red Cross.

The American Red Cross officially unveiled its new logo in early January, featuring the iconic Red Cross in a button, to symbolize the personal investment of volunteers, employees and supporters in the Red Cross mission. The Red Cross, one of the world’s most recognized and trusted brands, has historically represented hope, safety on the battlefield, and care in crisis.

This new look is designed to reflect the organization as it is today: modern, authentic and innovative. The updated identity is meant to appeal to both long-time Red Cross supporters and an entirely new generation of volunteers and donors, eager to show their affiliation with the organization. This presentation of the Red Cross logo is similar to the lapel pins and buttons worn by Red Cross supporters in the early part of the 20th century.

While most people think of disaster relief and blood donation when they think of the Red Cross, the updated brand identity is meant to invite people to learn more about the organization and its mission.”We want to show more people how they can be part of a Red Cross that intersects with their lives in many ways,” said Peggy Dyer, chief marketing officer of the Red Cross. “We’re proud of both our history and our future. We look forward to telling our story to a wider audience and the new brand identity is an important step in that process.”

The American Red Cross will continue to roll out its new look when it debuts a redesigned corporate website later this year. The new site will feature the logo button, updated graphics and an enhanced use of photography. It will also feature user-generated content to allow individuals to share their Red Cross experiences.

The American Red Cross is currently developing a public-service ad campaign that will feature stories of people whose lives have been touched by the Red Cross mission.

Truly Serving our Armed Forces - Welcome Jessica!

Some people have to spend half of their lives searching for the answers that will lead them to the discovery of their “life purpose”, but as for me that is completely opposite. At a young age I came to terms with the fact that my very purpose in life is to help others and save lives. Since then I have dedicated my life to providing assistance to those in need and helping empower the people within my community.

It is my life experiences that have fueled my passion to work with veterans, military members and their families. One day I stopped and took a moment to reflect upon the people around me, it is then that I realized I was surrounded by real life heroes. I am a daughter, niece, cousin and friend of a veteran. These men and women have touched my life and serve as my inspiration. I know first hand about the sacrifices and experiences that military members and their families make. Therefore, my ultimate goal is to volunteer and obtain a career within an organization that provides services to promote the health and well being of military members and veterans.

Conducting my internship at the American Red Cross and working with their Service to Armed Forces program has given me the ability to work with veterans, military members and their families. I have the opportunity to provide services that will have a lasting impact on the lives of military members and their families. I can relate to the challenges and at times overwhelming emotions that my clients are experiencing and I want nothing more than to provide them with comfort, reassurance and quality services.
On behalf of the American Red Cross Central Valley Region we would like to welcome Jessica Marquez to the Services to the Armed Forces department.

Worldwide Wednesday Wrap-Up!

Welcome to the Worldwide Wednesday Wrap-Up, in which we consolidate the international Red Cross and Red Crescent news into one list of bite-sized links for you. It's a non-comprehensive sampling of the larger and/or more intriguing aspects of our global work...

PHILIPPINES: Last week a magnitude 6.9 earthquake hit western Visayas and some parts of northern Mindanao in the Philippines, claiming at least 22 lives with a further 71 people missing and 52 injured. Within hours of the earthquake the Philippine Red Cross, with the support of the IFRC, deployed 500 food packs, 1,000 bottles of drinking water, 1,000 sleeping mats, 1,000 blankets, 500 jerry cans, 30 tents and one mobile warehouse to serve as the temporary hospital.

PAPUA NEW GUINEA: Early this month a ferry carrying at least 560 passengers sank off the north coast of Papua New Guinea. Two weeks later, over 180 people were still missing with authorities believing the death toll could reach at least 200. Staff and volunteers of the Papua New Guinea Red Cross Society have been at the scene of the disaster since the accident occurred, offering counseling to relatives of the passengers waiting anxiously on shore and carrying out small distributions of emergency relief supplies.

SYRIA: Relief efforts continue in Syria as the violence escalates. Over the weekend Syrian Arab Red Crescent convoys reached the cities of Homs and Bloudan, providing much needed food, medical supplies, blankets, and hygiene consumables to thousands of people. The Syrian Red Crescent and the ICRC are planning further missions to continue providing humanitarian aid to people affected by the unrest.

BANGLADESH: Throughout the last decade, the ICRC has been working with the Bangladesh Red Crescent Society to promote international humanitarian law to authorities in Bangladesh. Last week deans and department heads of 35 public and private universities in Bangladesh met to discuss the inclusion of international humanitarian law in their curricula. Additionally, this week the Rapid Action Battalion (RAB), an anti-crime force, is participating in an ICRC training course on humanitarian principles and international human rights law in domestic legislation.


GLOSSARY:

ICRC = International Committee of the Red Cross
IFRC = International Federation of Red Cross and Red Crescent Societies

Team Firestopper Is Fire Proofing The Highway City Community. Are You Prepared?

The American Red Cross Central Valley Region will be visiting the Highway City community to educate residents about fire prevention on Saturday, February 25th, 2012 from 11:00AM – 1:00PM.

American Red Cross volunteers will host a Fire Safety Seminar at Central Community Church in Highway City where participants will learn how to conduct a home hazard hunt, perform a safety makeover, and help families develop a disaster plan through a program called Team Firestopper.

There are simple steps that everyone can take to protect their home and family from fire. Team Firestopper shares this information with people in communities that are disproportionately affected by fires. As part of the program the Red Cross will be distributing FREE smoke detectors, carbon monoxide detectors, fire extinguishers, surge protectors, and disaster preparedness kits to the first 50 families to register by calling the American Red Cross Central Valley. Participants must reside within the 93722 zip code. Pacific Gas & Electric Company presents Team Firestopper through a million dollar campaign that encourages Valley residents to Be Red Cross Ready by following these three steps. Get a Kit. Make a Plan. Be Informed.

The American Red Cross Central Valley Region Team Firestopper program will work to prevent home fires in neighborhoods with typically high incidences of home fires to create a disaster-resistant community.

If you currently live in the Highway City community please call (559) 455-1000 to register for Team Firestopper!

Worldwide Wednesday Wrap-Up!

Welcome to the Worldwide Wednesday Wrap-Up, in which we consolidate the international Red Cross and Red Crescent news into one list of bite-sized links for you. It's a non-comprehensive sampling of the larger and/or more intriguing aspects of our global work...

SYRIA: Violence in Syria continues with one of the latest casualties being the secretary-general of the Syrian Arab Red Crescent, Dr. Abd-al-Razzaq Jbeiro. Dr. Jbeiro was shot in a vehicle clearly marked with the red crescent emblem after attending meetings at Syrian Arab Red Crescent headquarters in Damascus. The Syrian Arab Red Crescent, IFRC, and ICRC are renewing calls for an end to violence, while volunteers continue to administer life-saving first aid to the injured.

IVORY COAST: Following the second round of presidential elections in late 2010 where both candidates claimed victory, tension and violence grew into a full-fledged armed conflict in Ivory Coast. In the chaos, hundreds of children lost contact with their families. The ICRC and the Liberian Red Cross have registered around 600 children separated from their parents and areworking to bring the children back their families.

PHILIPPINES: As tens of thousands of survivors in Mindanao, Philippines enter their second month of uncertainty, the Red Cross is announcing plans to drastically increase its support to communities affected by December’s Typhoon Washi. The revised operation will see the Red Cross provide 2,000 families with cash or other livelihoods support as well as reaching 15,000 families – an estimated 75,000 people – with food, water storage containers and hygiene kits. In all, the Red Cross now intends to reach 100,000 people through these various interventions.

SUDAN: For Darfur's pastoral communities, livestock is essential for their sustenance and constitutes the backbone of the local economy. The lack of rain, desertification and prevailing insecurity has stressed herding communities into animal overcrowding at the few options remaining, leading to increased risk of disease. The ICRC has been extending its support by training animal health workers and through large-scale vaccination campaigns in remote areas of Darfur, and in response herders are reporting a dramatic decrease in the number of animals they are losing to disease.


GLOSSARY:

ICRC = International Committee of the Red Cross
IFRC = International Federation of Red Cross and Red Crescent Societies

American Red Cross Responds to 12th Fire of the Season

Fresno, CA, January 25, 2012— Local American Red Cross volunteers responded to a house fire on 4400 block of East Ball Avenue in Fresno, Ca at approximately 4:14AM this morning. The team of Red Cross volunteers helped coordinate assistance in the form of food, shelter, and emotional support to the 4 adults and 4 children who were affected by the fire. This marked the 12th fire the Central Valley Chapter has responded to this year. Last year, the Central Valley Region responded to 545 fires. 
“We’re deeply saddened for those affected,” said Ellen Knapp, Regional CEO. “As we continue to provide support to those affected, we also encourage others to take action to minimize the risk of a home fire.”

The Red Cross recommends two easy steps to help protect your home and loved ones from a fire: get a smoke alarm and create a fire escape plan.

• Working smoke alarms cut the risk of dying in a home fire in half according to the National Fire Protection Association (NFPA).

• Place smoke alarms on every level of your home, including bedrooms. • Test smoke alarms once a month and replace batteries at least once a year. • Have a plan in place can help you escape, including at least two ways to escape from every

room of your home and a meeting spot at a safe distance from your home. • Discuss the plan with everyone in the household and practice it at least twice a year.

Red Cross volunteers on the scene were members of the Chapter’s Disaster Action Team, a group of specially trained volunteers who respond to the scene of a local disaster when called upon at any time of the day or night.

For more Red Cross fire safety and preparedness information visit www.redcross.org/homefires or www.arccentralvalley.org

To make a financial donation to your local Red Cross to help people affected by house fires and other disasters here in the United States and around the world, people can click, call or text - visit www.arccentralvalley.org, or call (559) 455-1000 or text the word REDCROSS to 90999 to make a $10 donation.

Resolutions You'll Want To Keep In 2012!

The dawning of a new year gives us all a chance to look forward and change for the better. In 2012, you can make a difference to others and help keep your family safe by making some Red Cross resolutions.

Resolution: Give of Yourself
You can make a difference in your community and around the world by giving of yourself in 2012. You can:

Give time. The Red Cross has volunteer opportunities for people of all ages and interests. Contact your local chapter or search online to see what’s available.

Give a donation. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. With a contribution to the Red Cross, you can help us shelter, feed and provide emotional support to victims of disasters; supply nearly half of the nation's blood; teach lifesaving skills; provide international humanitarian aid; and support military members and their families.

Resolution: Get Prepared

1. Get a kit. If you’ve ever fumbled to find a flashlight during a blackout, you know what it feels like to be unprepared. Gain some peace of mind by gathering the following supplies now:

• Three-day supply of non-perishable food and water—one gallon per person, per day for drinking and hygiene purposes.
• Battery-powered or hand crank radio (NOAA Weather Radio, if possible)
• Flashlight and extra batteries
• First aid kit, medications and medical items
• Copies of all important documents (proof of address, deed/lease to home, passports, birth certificates, insurance policies)
• Extra cash

Use a downloadable checklist to make things even easier when assembling your emergency preparedness kit.

2. Make a plan. Talk with family and household members about what you would do during emergencies that are most likely to happen in your area.

Plan what to do in case you are separated, and choose two places to meet—one right outside your home, in case of a sudden emergency such as a fire, and another outside your neighborhood, in case you cannot return home or are asked to evacuate.

Other planning tips:
Choose an out-of-area emergency contact person. All household members should have this person’s phone number and email address. It may be easier to call long distance or text if local phone lines are overloaded or out of service.
Tell everyone in the household where emergency information and supplies are kept.
Practice evacuating your home twice a year. Drive your planned evacuation route and plot alternate routes on a map in case main roads are impassable.
Plan ahead for your pets. If you must evacuate, make arrangements for your animals. Keep a phone list of “pet friendly” motels/hotels and animal shelters that are along your evacuation routes.

3. Be informed. Know the risks where you live, work, learn and play.
If you live or travel often to areas near a fault line, learn how to prepare and what to do during an earthquake. If summer brings to mind not just beaches and picnics but also tropical storms and hurricanes, arm yourself with information about what to do in case one occurs. Remember that emergencies like fires and blackouts can happen anywhere, so everyone should be prepared for them.
Find out how you would receive information from local officials in the event of an emergency.
Learn first aid and CPR/AED so that you have the skills to respond in an emergency before help arrives, especially during a disaster when emergency responders may not be as available. Contact your local chapter to get trained.

Visit RedCross.org for more information on how to prepare for all types of emergencies.